Waterproof when you want it to be. LASH GENIUS CLEAR WATERPROOF TOPCOAT instantly waterproofs, refreshes, and protects any mascara all day, without the typical drying or clumping. Its advanced, lightweight formula glides on smooth, dries quickly, and gives your lashes a touchably soft lacquer finish that lasts all day.
Front cover of the Lash Genius Promotional Booklet.
Inside the Lash Genius Promotional Booklet.
Inside the Lash Genius Promotional Booklet. My favorite example : Flashdance.
The Lash Genius product tube.
The Lash Genius Wand and Spoolie.
The science behind Anastasia Beverly Hills : Lash Genius is brilliant! This product is a clear topcoat that goes over your mascara to give it a waterproof seal. That means you can now wear your favorite non-waterproof mascara, but have the benefits of waterproof mascara.
I always prefer non-waterproof mascara as I have found it is always harder to remove waterproof mascara and it often times makes my lashes hard and brittle. But with this product, your lashes actually feel soft while enjoying the benefits of waterproof mascara.
The product comes in a tube basically identical to mascara, but the formula is a gel. It looks a tad white on the spoolie, but it goes on clear and dries clear over your first or second coat of mascara. I did try it one day with no mascara to see if it would give my lashes a gloss or sheen, but it did not. It actually left a tiny bit of visible residue, which makes me conclude that it definitely formulates with mascara, to dry completely clear and waterproof when used with mascara.
Lash Genius can be used with any type of mascara. You can see from the pictures below that this product works exactly as described. In the examples below I was wearing Maybelline Volum’ Express Mega Plush Washable Mascara and used MAC Fix + to spray.